I have a confession that i once thought my practicality will help resolve. 'I love marketing, but...' as a twenty-two year-old in 2005, after graduating from my two year diploma in media and journalism i forged a career vision which will see me in markeitng as a marketing dierctor in ten-years time earning R35,000,00 per month. This is very interesting, considering the fact i don't hold any qualification in marketing. I only completed modules in marketing on my media diploma. It entailed the marketing mixes, marketing management processes, branding and so forth. Three years after(2008) i'm still battling with the practical concepts of marketing in any given industry. When any company starts its operation the pricing, products/services are designed, distribution and promotion planned(marketing mix). Three years later, through delicate strategy I can't figure out, the company is a brand.
As an action who has average intellectual acuity, i'm not known for deep thinking, even though some of people i have spent my social time with and my star sign said i'm very intelligent; thus i know not whether marketing departments' teams sit the whole time thinking new strategies and visualise its implementation therefafter swot analyse the marketing strategy from the eyes of the target market. If this is how they do it, then, for an adventurous man like I, this will mean being boring. Not to say i dislike being boring but i'm trying to find some solution to make marketing more adventurous without losing its direction
Branding....
After my observation, branding tie up with advertising than with any other marketing function because in consumer behaviour modules(the one i completed in my two-year diploma), advertising dictates an overwhelming sensation as to how consumer percieve the product/service and the company as whole. I still do not know why people are attracted to things if find rather unsophisticated, but i also recalled the writings of many astrologer on my sign stating that `i'm foolhardy, not very detailed OR anythinghich can dessociated me from marketing career'. It hurt me so hard, but i said to myself `if this is what you want then, change your thinking about it.' Then i was branding my perception about my love of marketing.
More marketing fascination to come forth. But i want to see through people to find out how can i adeptly align my not so brilliant intellect to their interest.
I also tried to find the personality profile of marketing executives, who i think come to the office dressed in designer suits, very polished(branding). I found that to be a marketer you have to be good with people, have tremendous communication skills, be creative, logical thinker and be good with numbers, in order to wisely spend marketing budget-i think this is very relevant, just imagine how will a marketing director of multinational distribute US$2.5 billion across all countries' offices without a hitch. This is why i have tirelessly tried to make my weak number punching look very natural.
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