Dreaming is Easy

In the past three years, i have been dreaming/imagining myself as a very succesful man. My imagination was so powerful that i actully saw myself within the succesful situation, which i know not what it's like in reality. Being obsessed with marketing, I recall reading a book by the then Pepsi and Apple, marketing manager and CEO, John Sculley-whom i learned the ideas of marketing and vowed to practice marketing refering to his ideas- that marketing is not a set of skill but an attitude, a way of thinking. 'Marketing is what you do after you have 'guessed' well. Most succesful marketer had no background in marketing, they were merely good thinkers.' If other marketing executives who made it to the 'top' without its background what did they think differently to realise marketing functions? I said 'think' because, in my understanding markeiting cannot be 'done' literally.
Because when i get the opportunity to be in marketing, especially service marketing because it's more challenging in my mind to think about, i want to think like any brilliant marketer, i ponder about the effect of current global economic slowdown(except China) in pricing services like banking, shipping,investment management and construction,etc. Globalisation, a concept founded by the father of 'Marketing Myopia', Theodore Levitt, has ensured shipping become the norm with ease. Current economic slowdown, which i would love to see diminishing, can affect shipping rates because of rising fuel cost. But 'banking', i can't understand how should consumers' charge be higher if these services do not require fuel to be transferred to other countries or region. When marketing executives sits in the boardroom of their banks, do they brainstorm how to break-even within a specified quarter time?

Back to my imagination.........

My vivid imagination took me to one area that I felt confused being in. It was me standing in front of powerful business executives giving a presentation. To my fascination I couldn't comprehend what to say or what i was saying. (If you have any ideas, you are welcome to comment). Like everyone who went to a school of some sort, I was required to give presentation a couple of time. Before i got to the stage, I was nervous how people will react to my message. This has limited my style of presentation i had planned the day before. I could not finish my presentation because of the fear that gripped me. Secondly, I tried imagining myself 'thinking'. What was i thinking about? I said to myself, 'you are thinking, thinking great things'. In reality, i asked myself how do one imagine himself thinking? Isn't it the thought processes in the same mental department as imagination?
Most of my imagination are left unsaid because i have a tendency to believe what i imagine since i read a saying by Albert Einstein,' imagination is more powerful than knowledge,' and John Sculley, who wrote 'imagination often wins over cold hard facts'.
Maybe it will be true one day, but dreaming is easy!