Monday, May 10, 2010

Marketing as details

Have you noticed how different companies from same industry give details of their products?
Immeasurable amount of information is fed on what makes a specific product/service. Furthermore,consumers are shown how the product/service help them save money. How healthy the product is, how efficient the service is. Different mediums are used, apparently in line with market segmentation, to reach the audience.
Complex human beings are classified as target markets based on demographics, income, lifestyle, preferences and many utter garbage.
This is all wrapped under the name. The name that was coined to psychologically twist the mind our vulnerable society.
Marketing?
There is no such thing as marketing other than accepted classification of other form of living. General population organise events, spend money as per their impulses and live among the hybrid of the population.
Yet no one hardly mention what we call 'corporate world' is in fact a segment in itself. This brave society brand itself in communication skills, time management, and the now famous,'stress management'. In today's seasonal generation of careerism,
being part of the corporate 'market' is seen, both by the aspire and those close, as determination. Utter garbage!
The kings and the queens at the top are looting all the money while the rest are slaving about, getting into debts and suffering from fatigue, yet can't stop to work.It's the world of anti-family, anti-personal value. Erosion of individuality.
You conform or you stay out. Staying out would be seen as being poor.
Being humble is preached but hardly practised. Being goal orientated, value living, and so forth is preached, but check on the surface, with an open mind. What you realise that it's utter talkmanship while the only values, goals that matters are the goals of the company.
Bullshit!

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